Social Media | Cocomore – Agentur für Experience Strategy, Marketing und IT

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New picture and video format for Instagram

With the comeback of the chronological feed, Instagram is now experimenting further with an “immersive viewing experience”. Let's talk about these social media news.

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Social Media Usage in Times of Crisis – How to avoid Fake News

How can users identify fake news and build a broad and objective overview of current topics on social media?

Facebook-Aktie bricht ein – Worauf Social Marketer nun achten müssen

Die überraschende Wende in der bisherigen Erfolgsgeschichte von Facebook zeigt, wie sehr sich die Welt des Online-Marketings im Wandel befindet – und dass manche gedachten Regeln hier nicht gelten. Doch was bedeutet dieser Schock für Marketing-Professionals und die Marketingbranche insgesamt?

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3 new feed options for Instagram are coming!

All good things come in threes – that seems to be the new motto for Instagram in 2022.
Besides the option of a chronological feed (which takes us back to the gold old days of Instagram), the app is testing 3 different options of feeds for you to pick. Read on to find out what that means.

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Link it like it’s hot! The times of the swipe-up GIFs on Instagram are over!

Since fall 2021, the swipe-up GIFs will only be left in our social media memories. From now on, it will be replaced by the “link” sticker on stories. Can small businesses and creators finally link to their products and services? Read below for more!

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Lost in translation? Never again with Instagram Story Translation

Regularly, we like to report on the newest social media updates you need to know about! This time, we will dive into new Instagram updates, that will better your user experience immensely with direct story translations.

I’ve got no roots: Instagram is not a photo app anymore

It has been known for a while that video content appeals more to the Instagram algorithm than the usual photo, following the motto: “If you want to create reach faster, use reels!". In our social media news, we give an overvíew of the coming updates.

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Sichtbar im Social Stream: ein ❤️ für Agile

Cocomore CCO Matthias Schäfer verrät auf onlinemarketing.de, wie Unternehmen im Social-Strudel nicht untergehen.

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Mit Instagram-Reels die Reichweite steigern

Lisa Schreiber-Awuah, Senior Editor und SoMe-Managerin, gibt auf Business Punk Online, dem Business-Lifestyle-Magazin, Tipps für die Nutzung von Instagram-Reels.

Instagram-Storys: kurz und bindend

Cocomore Redakteur Moritz Hill verrät auf marketing-boerse.de, warum sich der Blick auf Instagram-Storys insbesondere für FMCG-Unternehmen lohnt.

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