3 new feed options for Instagram are coming!

All good things come in threes – that seems to be the new motto for Instagram in 2022.
Besides the option of a chronological feed (which takes us back to the gold old days of Instagram), the app is testing 3 different options of feeds for you to pick. Read on to find out what that means.
Sandra Bloem

The whispers were loud in December 2021 that the old-fashioned chronological feed on Instagram is coming back. Some creators were delighted about this, some were concerned. But now, Head of Instagram Adam Mosseri clears the air by announcing that we will have 3 feed options to pick from. The main goal: more control of the time we spend on the app.

Here a quick overview on how the new feed options will look like:

1. Home

The first feed option will be the “home” and current feed. It will show ranked content that Instagram thinks the user would enjoy.

2. Following

The second feed will be the chronological one, showing updates of all accounts ordered by time. This takes users back to the beginning of Instagram.

3. Favourites

And finally, favourites is for preferred accounts of family, friends, and favourite content creators, so users do not miss any updates.

What does that mean for brands and creators?

If an account is in all 3 categories, the chances that posts are seen and interacted with are much higher than now. However, if users prefer to only have friends and family in their favourites and only use this feed for their daily consumption, some accounts might miss out. Nevertheless, these 3 feeds give accounts the chance of higher engagement and impressions. Especially the last feed, if used strategically, can be an advantage. It will be exciting to see how this will be analysed in the future.

Another aspect is that the time slot for posting is crucial, again due to the chronological feed. When are followers online? What day is the best one for posts? That means it is time to upgrade posting strategies.

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Sandra Bloem

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Sandra ist seit Juni 2021 als Corporate Communication Manager und Social Media Editor bei Cocomore. Sie ist Teil unseres Teams im in Sevilla und schwärmt ständig von den Tapas in ihrer neuen Heimat. Neben der Erkundung Spaniens mit ihrer Kamera, lernt sie gerne neue Sprachen, philosophiert über Filme und Fernsehsendungen (sie hat etwas mit Medien studiert, *hust*) und verbringt ihre Zeit damit, den Algorithmus von Instagram, YouTube und TikTok zu knacken.