• Person on a laptop talking to AI

    AIO: How AI Is Making Search Smarter – And How to Adapt

    Just a few years ago, ranking on Google was the benchmark for digital visibility. Today, people are skipping over link-heavy search results altogether, asking ChatGPT, Gemini, Perplexity, and other AI tools for a single, synthesized answer. That one response may now drive buying decisions.
    Rafael Segato
    Rafael Segato