Trends & Zeitgeist | Cocomore – Agentur für Experience Strategy, Marketing und IT

Quote from Nicole Reinhold and Miriam Schmalen stating 'You need to see your product(s) through the eyes of your customer.'

Change perspective! How mental models help to design user-friendly products.

Mental models are a key concept of modern user experience design. In this article we want to explore mental models for digital product development.

Article teaser image with the text "Social Media News"

Link it like it’s hot! The times of the swipe-up GIFs on Instagram are over!

Since fall 2021, the swipe-up GIFs will only be left in our social media memories. From now on, it will be replaced by the “link” sticker on stories. Can small businesses and creators finally link to their products and services? Read below for more!

Designing workshops for digital inclusion

We like to share our experiences in designing remote workshops with low digital barriers. Thereby facilitating that participants with limited digital and creative skills can participate. We believe that for many organizations this is an important first step to learn and build a digital working culture which is essential for the digital transformation of work processes.

a graphic of a white phone with a heart emoji on a blue background

Lost in translation? Never again with Instagram Story Translation

Regularly, we like to report on the newest social media updates you need to know about! This time, we will dive into new Instagram updates, that will better your user experience immensely with direct story translations.

portrait pictures and a blue background with title

The art of digital interviewing

How visual elements support the participant, but also the interviewer, to have a lively, focused and purposeful conversation.

I’ve got no roots: Instagram is not a photo app anymore

It has been known for a while that video content appeals more to the Instagram algorithm than the usual photo, following the motto: “If you want to create reach faster, use reels!". In our social media news, we give an overvíew of the coming updates.

Image in the point of view of a user taking a picture of their feet on some rocks near the sea

Mobile Video: Hochformat auf dem Vormarsch

Cocomore Creative Director Lars Kopp in W&V über Mobile Video und die Berechtigung des Portrait-Modus.

Person working on a laptop with cat lying by

Homeoffice + Büro = Blended Work

Cocomore Senior Service Designerin Nicole Reinhold stellt im HR Journal das Konzept „Office as a Service“ vor und erklärt, wie die Implementierung gelingt.

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Marktforschung in Corona-Zeiten

Ohne Insights keine gute Customer Experience. Wie man diese auch ohne klassische Methoden generiert, verraten unsere Experience Strategists Nicole Reinhold und Sandra Dernbach in W&V.

„Als Unternehmer ist man keine Insel!”

Hans-Ulrich von Freyberg im Podcast mit Simon Schubert.

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