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Data-Driven Marketing is not the buzz of tomorrow!

Data-Driven Marketing does not sound too sexy and creative. But actually, it is!
If you want to successfully do marketing in a digital age and drive your business to new heights, you will have to dive into Data and do Data-Driven Marketing!

Peter Kalman

Expanding virtual companies internationally

Vicoland tells you how to!

Niklas Lieb
The Metaverse - the next big trip or  the next big trap?

Everybody is talking about it. Old and new gurus are flooding our feeds in the wake of it, and it feels a bit like our pension plan – you better deal with it right now.  Which we took as an invitation to have a little contraverse about the metaverse.

Fritz Ehlers

Martin Franz
Facebook-Aktie bricht ein – Worauf Social Marketer nun achten müssen

Die überraschende Wende in der bisherigen Erfolgsgeschichte von Facebook zeigt, wie sehr sich die Welt des Online-Marketings im Wandel befindet – und dass manche gedachten Regeln hier nicht gelten. Doch was bedeutet dieser Schock für Marketing-Professionals und die Marketingbranche insgesamt?

Dr. Peter Hertenstein

Sandra Bloem