MAX award for Data Driven Marketing at the Cocomore Office in Frankfurt

Data-Driven Marketing is not the buzz of tomorrow!

Data-Driven Marketing does not sound too sexy and creative. But actually, it is!
If you want to successfully do marketing in a digital age and drive your business to new heights, you will have to dive into Data and do Data-Driven Marketing!
Peter Kalman
Peter Kalman
Two metaverse avatars posing for the camera. One of them is dabbing on top of a car

The Metaverse - the next big trip or 
the next big trap?

Everybody is talking about it. Old and new gurus are flooding our feeds in the wake of it, and it feels a bit like our pension plan – you better deal with it right now. 
Which we took as an invitation to have a little contraverse about the metaverse.
Fritz Ehlers
Martin Franz
Dr. Peter Hertenstein COO Cocomore

Facebook-Aktie bricht ein – Worauf Social Marketer nun achten müssen

Die überraschende Wende in der bisherigen Erfolgsgeschichte von Facebook zeigt, wie sehr sich die Welt des Online-Marketings im Wandel befindet – und dass manche gedachten Regeln hier nicht gelten. Doch was bedeutet dieser Schock für Marketing-Professionals und die Marketingbranche insgesamt?
Dr. Peter Hertenstein
Sandra Bloem
Marketing abonnieren